Erdem

I really like Erdem and the resort 2013 collection. I have a weakness for dark florals and quirky designs . “Colour, optimism and oddities.” is right up my street- if only I was earning loads....

Erdem, resort 2013, images are from style.com

From:  http://www.londonfashionweek.co.uk/designers_profile.aspx?DesignerID=109

DESIGNER NAME: Erdem Moralioglu

BACKGROUND: “I was born in Montreal, Canada. I lived just outside the city, near a very large lake.”  Erdem studied at the Royal College of Art. He worked for a designer in New York before setting up his own label.

SIGNATURES: “Colour, optimism and oddities.”
IDEAL CLIENT: “A clever person who probably cares little about seasons. She has a lot of conviction and marches to her own drum.”

TRADEMARK PIECE: “Hopefully pieces that are special and individual.”


Erdem was the winner of the BFC/Vogue Designer Fashion Fund 2010

Erdem won the New Establishment Award at the British Fashion Awards 2012

girl crush #3 Yasmin Sewell

Alas another inspirational woman, isn't she beautiful and I love her hair, she looks like a strong person. Yasmin Sewell has a fashion consultancy and has a wealth of experience in fashion buying and tend analysis. She's one cool aussie :-D

Read this article and watch the interview her http://www.smh.com.au/lifestyle/fashion/blogs/style-files/cool-to-be-sewell-20120426-1xnlw.html   images are from smh.com

Spring feeling not outside :( but yes embodied in a dress!

Here in Surrey, UK we have had such grey skies, rainy days and even cold weather!   I hope we will have some beautiful flowers this summer as a result of the abundant rain to make up for this!

Mary Katrantzou
Balalaika Dress
 http://www.lyst.com/clothing/mary-katrantzou-balalaika-dress-multicolour/?utm_source=175903&utm_medium=product&utm_campaign=link

The balalaika is a stringed musical instrument popular in Russia, with a characteristic triangular body and three strings. I remember as a young girl listening to the Balalaika via Microsoft Encarta world music interaction page- Ah Microsoft Encarta, I loved you! Those days of reading, listening and watching through the screen was pure magic.

There is an good article in Tank magazine supplement (Spring 2012) about Mary Katrantzou, it was interesting to learn that while she creates a lot of patterned fashion designs she herself likes wearing black.  She creates lovely patterned dresses and this one reminds me of spring- the spring we should be having in the UK with lots of blooms and lilac-clear evening skies, warm enough to walk around outside without a jacket!! 

V&A Connects - Fashion Blogging

 I attended this event on Friday 13th April at the V&A in London.

"EVENING EVENT: The Internet and New Media continue to challenge and change the way we discover, consume and engage with fashion. Exchange and gain knowledge from creative thinkers and digital pioneers in the industry.
We will be making the digital tangible and exploring the boundaries of fashion in the context of the open web.
Devised with Alexandra Plesner (Freelance Creative Project Manager)
Speakers include:
Paula Goldstein (Digital Creative Director Purple Magazine)
Melanie Crete (Digital Marketing and Social Media Manager Dazed Group)
Michelle Sadlier (Digital Marketing Karla Otto)
Sarah Graham (Digital Marketing Manager Hearst Group)
Geoff Watts (Co-Founder Editd)
Chaired by Hywel Davies (Freelance fashion writer and journalist; Pathway Leader Fashion Promotion & Communication course Central Saint Martins)"

This event really opened my mind to the amazing possibilities in the style and fashion world. The online  and media presence is exciting as it has opened up many avenues for consumers, facilitators and the fashion elite to interact with each other in many new ways. For example following tweets by Marc Jacobs and following Tumblr posts. One very interesting concept was the Purple boutique an online boutique linked to the Purple magazine articles/shoots which arose after readers and fans contacted Purple magazine about where they can buy for example Chloe Sevigny's hat... they are now looking at the possibility of incorporating video into the boutique concept.

The main discussion was about quality being important however there is a lot of noise with information overload with tons of tweets and many many sites and links. Bloggers can make a difference however the Fashion elite do still have strong powers. I agree with Paula Goldstein of Purple magazine that fashion shows are essentially shows and one can create a world and dream and going to shows is always going to stay as opposed to creation of merely online dreamscapes, as people like to see in reality what the dress looks like as it brushes past them.....

I will explore this area further as it is a fascinating field with new and exciting buisness models.