Erdem

I really like Erdem and the resort 2013 collection. I have a weakness for dark florals and quirky designs . “Colour, optimism and oddities.” is right up my street- if only I was earning loads....

Erdem, resort 2013, images are from style.com

From:  http://www.londonfashionweek.co.uk/designers_profile.aspx?DesignerID=109

DESIGNER NAME: Erdem Moralioglu

BACKGROUND: “I was born in Montreal, Canada. I lived just outside the city, near a very large lake.”  Erdem studied at the Royal College of Art. He worked for a designer in New York before setting up his own label.

SIGNATURES: “Colour, optimism and oddities.”
IDEAL CLIENT: “A clever person who probably cares little about seasons. She has a lot of conviction and marches to her own drum.”

TRADEMARK PIECE: “Hopefully pieces that are special and individual.”


Erdem was the winner of the BFC/Vogue Designer Fashion Fund 2010

Erdem won the New Establishment Award at the British Fashion Awards 2012

A dress I want to make.....

Porcelain blooms and whimsical silhouettes painted Erdem's picturesque SS12 campaign, and this floral-print chiffon dress captivated us on the runway. The pleated skirt beautifully sways with every move while the portrait neckline creates an elegant décolletage.
•Multicolored floral-print chiffon
•Portrait neck, boned crepe bodice, button-detailed placket, sheer three-quarter sleeves, pleated skirt, fully lined
•Concealed hook and zip fastening at back
•100% polyester; lining: 100% silk