"EVENING EVENT: The Internet and New Media continue to challenge and change the way we discover, consume and engage with fashion. Exchange and gain knowledge from creative thinkers and digital pioneers in the industry.
We will be making the digital tangible and exploring the boundaries of fashion in the context of the open web.
Devised with Alexandra Plesner (Freelance Creative Project Manager)
Paula Goldstein (Digital Creative Director Purple Magazine)
Melanie Crete (Digital Marketing and Social Media Manager Dazed Group)
Michelle Sadlier (Digital Marketing Karla Otto)
Sarah Graham (Digital Marketing Manager Hearst Group)
Geoff Watts (Co-Founder Editd)
Chaired by Hywel Davies (Freelance fashion writer and journalist; Pathway Leader Fashion Promotion & Communication course Central Saint Martins)"
This event really opened my mind to the amazing possibilities in the style and fashion world. The online and media presence is exciting as it has opened up many avenues for consumers, facilitators and the fashion elite to interact with each other in many new ways. For example following tweets by Marc Jacobs and following Tumblr posts. One very interesting concept was the Purple boutique an online boutique linked to the Purple magazine articles/shoots which arose after readers and fans contacted Purple magazine about where they can buy for example Chloe Sevigny's hat... they are now looking at the possibility of incorporating video into the boutique concept.
The main discussion was about quality being important however there is a lot of noise with information overload with tons of tweets and many many sites and links. Bloggers can make a difference however the Fashion elite do still have strong powers. I agree with Paula Goldstein of Purple magazine that fashion shows are essentially shows and one can create a world and dream and going to shows is always going to stay as opposed to creation of merely online dreamscapes, as people like to see in reality what the dress looks like as it brushes past them.....
I will explore this area further as it is a fascinating field with new and exciting buisness models.